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SEARCH CO-PILOT · ESTAIE · 2025

An AI search assistant guests come back to

Smart Search matches people to the right home for a month or a year using everything estaie knows about them. 197,000+ new users in a year, almost all organic, and a 55% repeat booking rate.

55%Of guests book again
197,000+New users this year
~100%Organic acquisition
15 to 365Nights, the stay range it handles

The problem

Finding a two-month stay is not like booking a hotel night. Guests care about quiet, commute, a gym, a high floor, a kitchen that works. Filters do not capture that. Conversations do.

What we built

A guest-facing assistant on top of a Customer 360: prior stays, stated preferences, browsing behaviour and context. It retrieves candidate homes, ranks them, and asks one clarifying question when it is unsure rather than guessing.

The trust layer

Results

More than 197,000 new users in the year, almost entirely organic, and 55% of guests book again. The assistant is now the main way guests find homes on estaie.

What this means for you

Customer-facing agents live or die on trust in small things: availability, price truth, privacy. Get those three right in code and the model can be generous with everything else.

Want this applied to your company?

AI safety review, AI strategy or 1:1 mentorship. Thirty to sixty minutes, you leave with a plan.

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